About us

Soft Serve Social are a group of creatives with backgrounds in art, architecture and design based in Te Whanganui-a-Tara.

We care deeply about creating spaces for comfort, joy and community in the urban environment.

We believe that collective experiences have the power to break down social barriers that prevent people from interacting in public spaces. And above all else, we value the power of play.


Yuri Takemoto

A Japanese-Kiwi born in Kyoto, Yuri was raised in Hawke’s Bay and works as an Architectural Graduate in Te Whanganui-a-Tara.

After graduating from Te Herenga Waka with a Master of Architecture, Yuri has also continued her art practice which touches on identity and sense of place. She exhibited her illustrations at Thistle Hall in Where Are You From. In her architectural work, she values comfort, simplicity, and sustainability.


Florence Collins Caballero

Florence grew up in Wānaka and moved to Te Whanganui-a-Tara to study Architecture at Victoria University of Wellington - Te Herenga Waka.

She now works as an Architectural Graduate. Having lived in Central Wellington for 8 years, she enjoys the walkable scale of the urban environment.


Bonnie Chen

Hailing from Te Whanganui-a-Tara with roots in China, Bonnie works as an Architectural Technician.

In her free time, she loves to create with her hands, creating pottery and jewellery. In her mahi, she values collaborating, creating and connecting with people in our community. She has exhibited her art at Thistle Hall, developing a group show titled Where Are You From which explored the Asia-Aotearoa identity of the artists.


Annie James

Born and raised in Tūranganui-a-Kiwa, Annie is a designer and heritage professional based in Te Whanganui-a-Tara.

Graduating with a Master’s of Interior Architecture from Te Herenga Waka in 2020, she is obsessed with place at a people-scale and has been exploring this in both private and public sectors. Her work has been featured in PARK(ing) Day, the Best Awards and It’s Nice That.


Kitty MacIntyre-Hyatt

Kitty, born and raised in Pōneke, loves to play. Some of her earliest memories are centred around the playground; teaching herself to swing at preschool and inventing playground games at Te Aro School with Bonnie & Moana.

These memories still invoke huge joy and warmth. Today, Kitty’s creative practice centres around painting, video art and VJing (live video editing accompanying live music). She holds a BFA from Elam, University of Auckland. Her work can be found on instagram @kitt_en


Moana Williams

Born in Denmark and raised in Te Whanganui-a-Tara, Moana is a Danish/Cook Island Māori visual designer and illustrator currently based in Melbourne.